Have you thought about who owns your followers?
As social media and the people that join social networks becomes more and more a part of the work place, employers are being forced to consider the impact. Some employers have seen (or considered) only bad effects, while others have benefited unwittingly from positive impacts without fully understanding why.
In his recent article titled ”Who gets custody of Twitter when an employee quits?” attorney and blogger Venkat Balasubramani follows two recent court cases where two different employers (Ardis Health and PhoneDog) have spent enormous sums in attorney fees and lost valuable social capital to sue former employees for taking their large twitter accounts with them, when they left their respective employers. In these two cases, the courts sided with the employers. However, that may not always be the case – and besides that, it is the court of public opinion that is often more impacting than the legal justice system when it comes to social media issues.