Not Social Business
In the dynamic world of business and information, buzzwords can be annoying as the “latest fad”. Many speak out in frustration or disagreement at calling everything “social” these days. At Social Gillie we’re focused on prioritizing the relationships that make your business a success if managed well (or a failure if not). And that goes way beyond marketing. Its not “Social Business” or “Social Media” or “Social Marketing”. It’s much more: Business Relationship Engineering.
Let’s drop the “Social media” buzz words but not forget that these are relationship platforms, tools that offer new ways for people to do what they have always wanted to do: relate to their world in a way that matters. Relationships matter, as the slogan goes; But there are so many types of relationships that matter! And it’s okay because effective relationships are also profitable.
Is there a better way?
Online tools are one critical way, but not nearly the only way, to foster effective relationships. Processes, training, targeting, focus and actual interest in relationships within and without the organization should be developed. Fostering positive and productive relationships with all your business critical actors makes a difference. No one wants to do business with cold and impersonal barriers. We all hate that. Whether your current employees, your prospective employees or contractors, your vendors or suppliers, or your customers and partners, productive relationships help you to reach your goals when they can relate to you easily. Keep your Business-Critical Actors engaged.
Make them want it
Many organizations excel in some, most or all of these aspects. Others do not even understand this dynamic in the flow of normal business. At Social Gillie, we are convinced that the companies that will emerge as leaders in the next 5 years are the companies that master relationships, not just for sales – but also in support of sales at every level. Because at the end of the day, someone has to pay the bills and that means someone has to sell something. But it’s usually not the one who shouts the loudest who sells, it’s the one who makes the customer want to keep buying.
Make it a great 2012 – have a happy and productive New Year
At Social Gillie, our solutions foster positive & productive relationships with all of your Business-Critical Actors: your employees, your prospective employees, contractors, vendors, suppliers, customers and partners.