New angles on old stuff
I love it when someone comes up with new angles on something old – especially in the online communications or marketing world. This week, two profound examples come forth on this topic. While Social Gillie is not strictly a “media” company, nor a “marketing” company, we track the marketing and social media world intensely as part of our commitment to business relationships engineering.
Fresh Insights on Business Communications
This week, a fresh view has come out that is truly fascinating: Adam Ladd, an Online Communications Designer recorded his 5 year old daughter’s impressions of brand logos. There’s a lot of intrigue in the insights that come from her brief quips. The most noteworthy is Ladd and his wife obviously have a java addiction. Ha! (Don’t we all). But, there are many others that come out.
Continue readingConduits, Streams and Rivulets
Your business relationships are based, maintained and improved based on how you communicate. Communications in the marketplace, business location and around the block and dinner table.
We help enterprises large and small identify, manage and integrate each stream or conduit of relationships that are mission critical. Your employees in and out of the workplace, your leadership, your suppliers and of course your target customer, member or constituent.
Many don’t realize that the underground streams (e.g. your employees at a social gathering with others outside your orbit) impact your efforts and success as much as your advertising or marketing might. Your business relationships require attention, measurement and sustainment. You also will benefit from fresh relationships in each conduit. From finding the talent to make you better, to enhancing your ability to serve those you wish to.
Identify each stream. Measure its use and find its impact. Integrate it to your common enterprise messaging. Ensuring that everyone in your business communications conduits has the best, latest information. Build relationships that keep others talking accurately about you and encouraging others to be in a relationship with your organization.
We provide comprehensive analysis, strategic planning, training, integration and fulfillment in ways custom designed for each person or enterprise.
Value and Risk in Outsourcing
Outsourcing, In-sourcing, Consulting and Contracted Collaboration - part 1
When should you Consider Outsourcing, In-sourcing or Consulting? Will these empower your company, or dilute your creative energies? Do they offer gains of intellectual property, or risk losing them? Beware of formulaic answers, but seek sound methodology. Using consultants has distinct benefits that should be considered and some risks to avoid. Not every consulting engagement is alike. Many smaller companies do not realize that they can generally set the terms of usage of consultants. If you cannot do so with one company, you can simply shop for another provider who will work with terms that you like. Even if you are locked into a contractual engagement with one company, there are usually short term remedies that allow you to step around those contracts for certain situations.
Talking about Tech Origins
In the late 1980s and through the 1990s MCI, the bygone telecommunications innovator, built internal consulting teams within their company to develop new products and new services that completely changed the face of telecommunications; driving the innovations that make so many amazing things possible today, which are now part of our every day life. They invested billions on creative transformation. There are walls lined with patents and a list of hundreds of innovations in technology, all of which were birthed in that technology incubator.
You’re never too “old” or too “new”
As evidenced by Rupert Murdoch’s political endorsement making the news. Described as a “computer neophyte” the 80 year old Murdoch used twitter to communicate his political preference.
Why? Because Murdoch is smart and understands that the easiest way to propagate a message widely and fast is via the social communication engine that is all the rage.
You can create new conversations, re-energize stale relationships and engineer all of your relationships’ communications just by riding the wave of technology with solid planning, processes and policies.
There are more people waiting to hear from YOU.