As evidenced by Rupert Murdoch’s political endorsement making the news. Described as a “computer neophyte” the 80 year old Murdoch used twitter to communicate his political preference.
Why? Because Murdoch is smart and understands that the easiest way to propagate a message widely and fast is via the social communication engine that is all the rage.
You can create new conversations, re-energize stale relationships and engineer all of your relationships’ communications just by riding the wave of technology with solid planning, processes and policies.
There are more people waiting to hear from YOU.