Engineering business relationships has more pieces to it than many are aware of. What are you after? What needs to be done?
Is it “marketing”? Is it “recruiting”? Is is “advertising”? No.
It is a specific strategy, set of processes, tools, measurable metrics and trained staff focused on creating positive new relationships and sustaining existing ones to increase individuals’ own overall productivity as well as the impact, reach and efficiency of the overall organization. Use the integration of Systems, Hardware and People to create a collaborative environment fostering every business relationship.
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