Despite widespread adoption of Social Media, most companies are still missing the point and failing to engage the medium effectively or powerfully. This was evidenced with the ads at the 2012 Super Bowl XLVI; there were few extensions and few integrations beyond the initial hashtag or web link. Nearly a third miss going that far, according to Altimeter Group.
You’re not Thinking 4th Dimensionally
Most in the communications/promotions world think only 1 or 2 dimensionally. It results from a need to see how their personal work/project impacts a certain space – they put it out there, then gather metrics on their impact. It’s simple, it’s easy. It’s also short sighted. Like any field of play, a 3 dimensional player will eventually advance ahead of the 1 or 2 dimensional player. This is what made Tim Tebow so exciting to watch in his debut season. Just when the “stronger” team thought they had it won, Tebow pulled a new move that was not expected – like running his own touchdown play. (alright, enough with the football, back to business). For you sci-fi fans, this is the equivalent of James T. Kirk beating the no win scenario… by changing the rules of the test. To use social media effectively, you have to be able to “see the future” just a little bit.
This is why social media can be so powerful – it offers a relatively inexpensive means to move into a 3 or 4 dimensional plan against a more powerfully equipped opponent who has more resources for far less money. It sounds silly, but it works. Just ask Gary Vaynerchuk. All innovation is based on this principle – gain 1 dimension against your opponent and you can out-play them.
Watching the Super Bowl ads was disappointing. Most of us in the social media communications business expected LOTS of interactive commercials. Alas only a couple played their game using the new rules. The bad news is this means that so many companies still don’t get it. The good news is, for entrepreneurs and neophytes, you have a lot of opportunity to gain advantage by looking at those extra dimensional opportunities.
Three and a half Strategies to Give You Advantage:Continue reading
The Holy Grail of Start-Ups: Angel Investors
At Social Gillie, we have walked with partners who have gone through the pangs of funding a Start-up. We have walked our own entrepreneurial ventures and we have both seen and felt the challenge, walked through the preparations of presenting to Angel Investors and Venture Capitalists, experienced the agony of giving a great performance that fell on deaf ears. We have also experienced the elation of winning that A, B or C round of funding that gets the company launched in a new direction. We also know the challenge of the “boot strap” start up.
Venture Funding Resources
We know that for many of our clients and many in our audience, this is a major issue – to launch their expansion or get new products to market. So, as the capital is beginning to loosen a bit in the Venture Capital arena, we at Social Gillie are providing a new channel on our blog. Follow us for updates in the Venture Capital and Angel Funding arena – under our “start-ups” category. We will share news, ideas and current events in Venture Funding as we find them, learn them and experience them with our clients or partners.
Fund Hunting Rituals
A helpful article has recently come out from Forbes, on the joys and labors of the “courting ritual” of venture funding. We will keep you posted as new and insightful information arises.
Happy fund-hunting to all!
The Social Gillie Team
Most people involved in modern business know of the rivalry between Steve Jobs and Bill Gates. It was common knowledge that Jobs considered Microsoft products inferior and that there was a professional rivalry between them. Yet, it may escape attention that there is generally a common respect, even among rivals and adversaries, between successful people.
It’s interesting to note that Bill Gates sent a letter to Steve Jobs as he was dying. Yes, even Bill Gates had an appreciation for Steve Jobs, his often quoted adversary and critic. And Steve reportedly kept that letter by his bed – ostensibly to comfort himself in his last days. How fascinating. I think that says a lot about both men.
A Worthy Opponent
Jobs made no secret of his disdain for the Microsoft empire and it’s rise to power. In many ways it seems that Steve was actually propelled by a quest to do something “better” for the consumer. The best stories, the great epics, involve rivals and titanic struggles. This one, for all of it’s mundane techy detail, was no less fascinating than the greatest good vs evil stories of historic battles.Continue reading
When Good is Bad
We recently had a prospective client sit with us who has “done it all” so to speak, in the realm of digital communication promotions. The company is a consulting firm that has invested a large amount of time and resources into developing traditional internet and social media programs. They have an entire team that has worked on branding, artwork, websites, blogging, tweeting and selling their product on the web. It’s all good stuff! There’s been a massive effort, for a relatively small company. But we suspected that it wasn’t going well for them based on what we could see.
The Harsh Reality
We invited this prospect to meet with us because we had previously bid their project, but they took a different plan with another vendor. They turned us down, going with the other firm’s strategy and using a different philosophy. When we checked back, we could see from the work that they had not implemented several of our key recommendations. We met to review their experience with the other plan.
When we asked how their plan is working, the blank look came back, “not so good. We’re flat on all sales for that project.” Well, we weren’t surprised. The platforms are all there, the efforts are all professional and polished. But, there is no implementation of the Business Relationship Engineering principles which we had recommended.Continue reading
Engineering business relationships has more pieces to it than many are aware of. What are you after? What needs to be done?
Is it “marketing”? Is it “recruiting”? Is is “advertising”? No.
It is a specific strategy, set of processes, tools, measurable metrics and trained staff focused on creating positive new relationships and sustaining existing ones to increase individuals’ own overall productivity as well as the impact, reach and efficiency of the overall organization. Use the integration of Systems, Hardware and People to create a collaborative environment fostering every business relationship.
Contact us for more information.
I love it when someone comes up with new angles on something old – especially in the online communications or marketing world. This week, two profound examples come forth on this topic. While Social Gillie is not strictly a “media” company, nor a “marketing” company, we track the marketing and social media world intensely as part of our commitment to business relationships engineering.
Fresh Insights on Business Communications
This week, a fresh view has come out that is truly fascinating: Adam Ladd, an Online Communications Designer recorded his 5 year old daughter’s impressions of brand logos. There’s a lot of intrigue in the insights that come from her brief quips. The most noteworthy is Ladd and his wife obviously have a java addiction. Ha! (Don’t we all). But, there are many others that come out.Continue reading